Bushnell
I oversaw the digital implementation of Bushnell’s new brand identity, established by an outside agency and helped translate the new system across all visual assets while shaping two distinct brand verticals, Hunt & Precision and Outdoor, each with its own visual language under the Bushnell brand.
Outdoor
Creative direction for the A-Series campaign was established by an external agency, the assets above are what I and my team built.
Hunt & Precision
Creative direction for the R-Series campaign was established by an external agency, the assets above are what I and my team built.
